Local Digital Advertising

BTPLocal - Digital Advertising

If you're operating a small business or legal firm looking for a more significant online presence, it can help to get assistance from an experienced digital advertising firm. We understand how to correctly implement Google ads and other online marketing strategies to get you the targeted traffic you need for your local company.

Using Google Ads to Generate Quality Leads

Showing up at the top of Google's search engine is imperative if you want to generate quality leads and sales. Getting the assistance you need to accomplish this task is best done by using our experience and expertise in this area. If one of your top goals is to increase brand awareness, our technicians can target your company's keywords and ensure that your brand gets recognized by individuals searching for your services or products.

Your competitors are likely using pay per click strategies to get their services listed in high positions in Google's search engine. Competing against them can be done by receiving our professional assistance. We have a vast amount of experience creating campaigns based on both demographic and keyword targeting. Reaching a vast amount of users is essential. However, it's also imperative to determine how to locate the right people interested in your specific products or services. This can be done by targeting ads for relevance.

Keyword Targeting

The best leads to generate traffic to my website will typically come from Google's search engine users who are currently in the process of looking for items or services you sell. Using Google ads allows you to reach these individuals and have them visit your website. We understand how to do this correctly and choose the keywords required to achieve the best results. Doing so provides an excellent way to ensure your marketing efforts stay consistent and relevant to the individuals seeing them.

Demographic Targeting

Taking advantage of Google's users' demographics and behavior patterns can offer a vast amount of insight and create the best conversions. Advertising with pay per click campaigns allows you to tap into Google's data and place your digital advertising efforts in front of the best candidates. It will enable you to target ads based on elements like age, gender and interests.

Remarketing Reconnects You

When you receive visitors to your website, they become potential customers immediately. Even if they leave, you can reconnect them with them by using pay per click ads. Several individuals who are thinking about purchasing a product or service lead busy lives and may be searching for an item without intending to buy it immediately. Using the remarketing functions of pay per click advertising allows you to offer relevant ads to people who have visited your website in the past. Taking this action allows them to become reacquainted with your brand and engage with your website. You're even able to utilize data on the activities a user took when they visited your website. Our specialists are highly knowledgeable about performing remarketing campaigns and can implement them for your business when you want to reach the best leads.

Facebook Ads Provide a Way to Target Social Media Users

Thousands of users in your local area are utilizing Facebook every day to pass information between each other. Whether that's for personal reasons or to further their social network, this social platform provides an excellent way to target these users. Facebook's organic reach has been dwindling yearly. Fortunately, you can still use digital advertising on Facebook to take advantage of the demographics they provide. It's also an excellent location to scale your content and promotions. If you're looking to amplify the reach of your content, this platform can provide it.

Highly Targeted

Facebook offers you a way to target your ads based on demographics, location, interests, gender, age, connections and behavior. While you may think that this is a plethora of data, it doesn't stop there. You're also able to utilize recent purchase behavior and live event targeting. Our Facebook ads specialists can help you generate the leads you need by utilizing custom audiences. Using this feature is an excellent way to build loyalty and nurture leads. We're also able to create audiences that look like the users you are targeting, which helps generate the right types of leads.

Driving Repeat Business With Facebook Advertising

Using Facebook to advertise can also help you generate repeat business from people who have bought from you previously. Our specialists can help develop the online marketing efforts needed to get these leads back to your website. Using Facebook advertising can also help you expand into new areas if you want to check out alternative markets or sell new products or services. Testing a market at your own pace can be done by getting help from our highly trained specialists.

Instagram Ads Target People With Busy Lifestyles

Using Instagram ads is a top way to target a specific group of individuals who live busy lives. When time is limited, individuals prefer to watch short videos or look at their favorite influencers' pictures. Creating video ads that provide a short message can help get your small business in front of these individuals quickly without annoying them. We have technicians who specialize in this type of advertising and Instagram Stories ads, which is an important way to advertise to your target market and get found online when you're working on brand awareness.

Local Marketing Designed to Generate Leads

When you're looking for local marketing designed to generate leads, the best options to choose are Facebook ads, PPC marketing and Instagram ads. They can help you generate traffic to my website and build the online presence you need to increase sales and profits. Working with our team of specialists will help ensure you get the best bang out of your marketing budget. We have your best interest in mind when you are trying to have your business get found online. Once we begin our campaign efforts, we take the time to thoroughly analyze data so that you have highly targeted campaigns working for your local small business, law firm or medical organization. Give us a call today if you'd like to dominate your local market in your specific industry.